Be Green Umeå has
become a well-known brand for sustainability projects in
Umeå. With a focus on simple
messages and easy-going activities that encourage public dialogue
Be Green Umeå has reached out to the public.
The project has had a major impact and contributed to
behavioral changes among the inhabitants of the Umeå region in how
to live and travel more sustainably.
The whole project is now summarized in a concise easy
to read report for the public to enjoy.
The project will also be presented in a longer evaluation report which is currently being finalized by Trivector.
The project office Be Green Umeå has between 2010 and 2015 conducted a project in the Umeå region of sustainable travel and living that has been called Green Citizens of Europe. The overall aim has been to develop and test new and innovative ideas that make it easier and more enjoyable for residents of the region to live more sustainably.
You can read the report here.