Motivation and awearness

One key factor in this project is to find new means of communication, new models and techniques, that helps the municipality to implement its work with sustainable urban development among the citizens. 


In order to spread the message and raise the awareness of sustainable behaviour, we want to carry out and test a number of campaigns, competitions, exhibitions and "road shows" to reach and involve a broader group of the urban region.


Many studies have shown that a majority of the people in Europe are aware of the problems with climate change, but many of them are not acting to make a change.´


For that reason this action is focusing on engaging and stimulating people in general in a society to act environmentally friendly in a new innovative way by giving them other motivations factors that may be higher on their agenda than for example climate change. The aim is to involve the citizens and bring them to sustainable behaviour by their own will.



Mobile Communication Centre



This actions aims to produce a mobile meeting centre for communication of sustainable living and demonstrating clean tech solutions. With this unique mobile unit information and communicating efforts are placed in a context where people are already gathering, for example a fair, workplace, residential area or at a schoolyard. By doing this it will be easier to connect with people (citizens and visitors) that are not already environmental enthusiasts.

School for sustainable travel



More than every other car in Umeå is less than five kilometers. Many car journeys are parents who drive their children to school, thereby helping to worsen the traffic situation at the school.

According to National Road Administration parents constitute 80% of the traffic around many schools. By making other choices, you as a parent help to improve the environment for your child's school.

meeting and travel policy for the Umeå Region



A meeting and travel policy is taking shape for Umeå Region municipalities. Representatives from each municipality has in recent months been working to develop a joint meeting and travel policy, a labor which, among other things has resulted in several travelfree meetings in Adobe Connect. The goal is to write a joint policy that is the same for all municipalities, the policy is followed by a checklist and guidelines that may vary from municipality to municipality.

Walking School Bus



Walking School Bus - an example of how, through collaboration
and with limited resources can achieve great improvements in lifestyle, traffic and environment.

A Walking School Bus is an organized group where parents / guardians take turns to follow their own, and others, children and / or from school.

The map of Europe



Each pilot school for sustainable travel are allowed to borrow the large map of Europe. It is four meters wide and is hung in a public place at the school, usually in the canteen. To map belong stickers in the form of footsteps in six different colors (purple, blue, red, green, yellow and white), each symbolizing a step of 10 metric miles in Europe




Green Citizens of Europe will organise a number of information events for different interest groups during the project period and we will also participat in a number of meetings, workshops and conferences where the results will be disseminated and discussed. Stakeholder conferences and information events for citizens are part of this action.

SEE - Umeå sustainability week



SEE transforms Umeå for a week to a lively meeting place for social, economic and ecological sustainability. see creates networks, share information, highlights and strengthens sustainable actors and inspire greater focus on sustainability in business, public sector and nonprofit and private involvement.

Stora Nolia, 6 - 15 august, Umeå.



On 6-14 August 2011 the exhibition "Stora Nolia" was held in Umeå. The idea was to present Be Green Umeå and what it will contain - sustainable travel and sustainable living.




The purpose of Max 500 is to call for less trips made by car alone. The cars involved will not exceed 5000 kilometers in mileage during a year. Participating households will instead increase the share of trips by more sustainable modes such as bus, bicycle, walking, carpooling and car sharing.